Our Team
Built on Fiduciary Standards
Established in 2026, Cedar Row Fiduciary is the culmination of lessons learned over three decades of serving families with personalized advice, lasting relationships, and a commitment to Clarity Over Complexity. Our firm is built on the foundations of fiduciary standards, crafting meaningful financial plans and executing investment strategies that are sophisticated enough to be effective but simple enough to understand.
BUILDING RELATIONSHIPS
We build relationships centered on shepherding your financial resources through life’s seasons. Plans and portfolios are customized based on your needs. Whether growing for the future, harvesting income, or building a legacy, we are here to identify opportunities and navigate perils.
Our goal is to provide you with an experience that reduces your stress, allowing you to focus on the truly important things in life. This is accomplished by understanding your priorities, focusing on details, being disciplined in our investments, and through the consistency of our meetings and communication. Every person is valuable, and we have a genuine concern for your well-being.
Meet The Team
WOODY WELCH
LEAD ADVISOR & FOUNDER
Woody’s career in finance began in 1996, and over the past three decades, he has cultivated the experience and perspective that define Cedar Row Fiduciary. After serving as Vice President of Investments at UBS and as Chief Investment Officer at a regional firm, Woody founded Cedar Row to return to what he values most: spending time with the people and families he serves. A graduate of the University of Alabama with a B.S. in Finance, Woody combines sophisticated investment experience with a simple, unwavering conviction: your family’s interests come first. He leads our firm by bringing clarity to complex financial decisions through thoughtful financial planning, disciplined investment management, and clear communication, allowing the families we serve to focus on what matters most.
Woody and his wife, Jessica, have been married since 1994 and are the proud parents of three children. Outside the office, he enjoys exploring the mountains in his Jeep, hiking, camping, sailing, reading, playing backgammon, attending 1st Methodist Church, cheering on the Titans and several NBA teams, as well as cooking Cajun dishes for family and friends.
PARKER WELCH
RELATIONSHIP MANAGER
Parker represents the future of Cedar Row, combining an analytical mindset with a genuine commitment to serving others. Before joining the firm to work alongside his father, Parker studied Chemical Engineering and spent several years in the hospitality industry. This background helped prepare him for the analytics of investment management, the detailed processes of financial planning, and the communication skills needed to build lasting relationships.
Outside the office, Parker is a devoted Titans fan who stays active playing basketball and hiking, with a personal goal of visiting all 63 U.S. National Parks. In his downtime, he enjoys strategy games, complex LEGO builds, and above all values quality time with his girlfriend, Casey, his family, and close friends.
JORJA SUMMERS
CLIENT SERVICES ASSISTANT
Jorja supports the day-to-day needs of our clients by assisting with scheduling, coordinating communications, and helping ensure every interaction with our firm is responsive, organized, and welcoming. She is committed to contributing to a positive experience for every family we serve.
Jorja is a junior at Tennessee Tech University studying Business Management. Outside of the office, she enjoys reading, walking, shopping, and spending time with friends and family. She particularly enjoys cooking for others and experimenting with new foods and recipes.
ELIJAH PETTY
CLIENT SERVICES ASSISTANT
Elijah supports the day-to-day needs of our clients by assisting with scheduling, coordinating communications, and helping ensure every interaction with our firm is responsive, organized, and welcoming. He is committed to contributing to a positive experience for every family we serve.
Elijah is a senior at Tennessee Tech University studying Business Management. Outside of the office, he enjoys working out, running, reading, and spending time with family and friends. An avid Vols and Titans fan, he also enjoys grilling and spending time outdoors.
Our Organization and Partners
We have partnered with industry leaders to ensure your assets are managed with the highest levels of oversight and security:
FRONT OFFICE
BACK OFFICE
