A Foundation of Experience • A Future of Family
Established in 2026, Cedar Row Fiduciary is the culmination of lessons learned over three decades of providing financial advice to families. Our firm is built on the foundations of fiduciary standards, crafting meaningful financial plans and executing investment strategies that are sophisticated enough to be effective but simple enough to understand.
We build relationships centered on shepherding your financial resources through life’s seasons. Plans and portfolios are customized based on your needs. Whether growing for the future, harvesting income, or building a legacy, we are here to identify opportunities and navigate perils.
We are your buffer from the complexity of your financial life, allowing you to focus on the truly important things in life. This is accomplished by understanding your priorities, focusing on details, being disciplined in our investments, and through the consistency of our meetings and communication. Our roots are grounded in the conviction that every individual and family has inherent value. That belief drives our genuine concern for your well-being.
Meet the Team
Woody Welch
Lead Advisor & Founder
Woody’s career in finance began in 1996, and over the past three decades, he has cultivated the deep-rooted expertise that defines Cedar Row Fiduciary. After serving as Vice President of Investments at UBS and later as Chief Investment Officer at a regional firm, Woody founded Cedar Row to return to what he values most: spending time with the people and families he serves. A graduate of the University of Alabama with a B.S. in Finance, Woody combines a sophisticated investment pedigree with a simple, unwavering conviction: your family's interests are the highest priority. He leads our firm by shouldering the complexities of the market, so the families we serve can have the peace of mind to spend time on what they value most.
Parker Welch
Relationship Manager
Parker represents the future of Cedar Row, blending a rigorous analytical mindset with a deep-seated commitment to service. Before joining the firm to work alongside his father, Parker’s path began in Chemical Engineering—a background that honed his gift for navigating complex systems and attention to detail. He later spent years in the hospitality industry, gaining experience in problem-solving and genuine human connection. Today, as our Relationship Manager, Parker ensures that our ‘people-first’ philosophy is rooted in every administrative detail. He is dedicated to shouldering the logistical weight of your financial life, allowing you to focus on the things that truly matter.
Organization and Partners
We have partnered with industry leaders to ensure your assets are managed with the highest levels of oversight and security:
Front Office
Cedar Row Fiduciary
With an attitude of gratitude, we build relationships centered on shepherding your financial resources through life’s seasons. Every person is valuable, and we have a genuine concern for your well-being.
Back Office
Southland Equity Partners
An SEC registered RIA, providing compliance, reporting, and administration to independent advisors. Their affiliated advisors manage over $1 Billion of investment assets.
Custodian
Charles Schwab
A trusted name for over 35 years, Charles Schwab provides you with the security and transparency of one of the world’s largest custodians. They oversee over $5 Trillion of investment assets.
© 2026 Cedar Row Fiduciary, LLC. All rights reserved.
Office:(931) 650-3909
Southland Equity Partners, LLC an SEC Registered Investment Advisory Firm.
Soli Deo Gloria
Privacy Policy and Conditions
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